Small Team Big Scale Podcast
Episode 35 Jun 4, 2026 56 min

More Startups, Fewer Jobs — Interview with Donna Harris, CEO, Builders + Backers

Presented by Zapier, the AI automation company Startup job creation peaked at 7.9 jobs per 1,000 people in 1997. Today it's 5.3 — a 33% decline — even as startup formation hits record highs. Donna Harris, CEO of Builders + Backers and six-time entre...

Show Notes

Key takeaways, frameworks, and tactical insights from this episode.

Presented by Zapier, the AI automation company

Startup job creation peaked at 7.9 jobs per 1,000 people in 1997. Today it's 5.3 — a 33% decline — even as startup formation hits record highs. Donna Harris, CEO of Builders + Backers and six-time entrepreneur with multiple exits, joins the show to explain why “more startups = more jobs” is no longer true, and why that might be the signal small-team founders have been waiting for.

Donna breaks down Kauffman Foundation's latest data showing entrepreneurship is broadening while job creation per startup is falling, why people without a high school diploma now start businesses at 2× the rate of college graduates, and how AI is accelerating a shift the ecosystem infrastructure hasn't caught up with. She argues we should optimize for durability — not just quantity — and that the next era belongs to lean, leverage-first teams.

What

you'll learn

• Why startup job creation dropped 33% since 1997 even as new business formation rose

• The data flaw: gig workers and solo founders inflate “startup” counts while employer-firm jobs keep shrinking

• Why people without a high school diploma start businesses at 2× the rate of college graduates

• How AI makes business-building tools dramatically more accessible for solo founders

• What ecosystems should optimize for instead of raw startup quantity

• Why durability — not venture scale — should be the new startup metric

Links:

Builders + Backers

Builders Field Guide (Substack)

Donna Harris: "More Startups. Fewer Jobs."

Donna Harris on LinkedIn

Donna Harris on X

Kauffman Foundation: Rate of New Entrepreneurs

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